Glossary
A&P, A+P |
Abbreviation of "Advertising and Promotion" |
B2B Business To Business |
B2B Business To Business |
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Refers to health and care products for the end-consumer, who can obtain these products – mostly without any doctor’s prescription – at the pharmacist’s or the drug store. Most Consumer Health product are not reimbursed by the social security system. |
Generics, generic medicines |
Medicines are the result of Research & Development. In order to be able to bear the fruits of these R&D efforts, the R&D-based pharmaceutical companies apply for a patent to protect the medicines that they have researched and developed. This patent offers them the right to sell the patented medicine exclusively during a certain period of time. When the patent has expired, other companies can bring the original product – in their proper versions – to the market. These products are then called generic medicines. In most countries, the government has stipulated that generic medicines should be considerable lower-priced than their original counterparts. In this way, the government intends to keep better control of its healthcare expenditure (i.e. for reimbursement of medicines). |
Key Brands |
Omega Pharma is using this term for the 58 brands in its portfolio that hold a leadership position in one or more national markets, but that do not (yet) have an international dimension. The related country organisations are driving the marketing of these brands, but can rely on the support of Central Marketing. |
OTC |
Abbreviation of “Over The Counter”.OTC products are medicines and healthcare products that the end-consumer can obtain at the pharmacist’s without a doctor’s prescription. OTC products are often also referred to as Consumer Health products. Omega Pharma is active in the OTC market through three business units: Omega |
POS |
Abbreviation of “Point Of Sale” – the retail outlet. Often used as a suffix, like for instance in “POS materials” (i.e. the promotional materials like counter displays for the retail outlet). |
Professional Health |
This term refers to the products and services that are meant for professional users in the healthcare sector. An example of professional services is software for medical practitioners, while professional products include raw materials, equipment, consumables and accessories for medical practitioners and for nursing homes and hospitals. |
Star Brands |
Omega Pharma is using this term to refer to its 7 brands that have an international dimension or have the potential to become an international brand. The marketing plans and campaigns for these products are too a large extent developed centrally. |
