Core Categories
Derma
This category is the largest of these five pillars and is further divided into two subcategories: Cosmetics and Medicated Skin Care. The Cosmetics subcategory caters for the trends such as body protection, an ageing population and the use of natural products and therefore offers a complete range of personal care products for face, body, sun protection and babies. Omega Pharma is already active in this segment with brands like Bodysol, Aco, Claire Fisher and Santangelica. The Medicated Skin Care subcategory, with brands like Wartner and Dermalex, offers solutions for various skin conditions and allergies. In addition, this subcategory also includes the entire Septivon range; products that immediately cleanse and disinfect the skin.
Cough & Cold
This second major category focuses on all symptoms that consumers encounter with a cough, cold or allergies in the respiratory tract. This segment will not only concentrate on the roll out of cough syrups and lozenges (already available in several European countries), but will also introduce homeopathic and aromatherapy solutions to the market. In order to be present in the growing segment of allergy protection, Omega Pharma is also launching Prevalin, specifically addressing the symptoms of hay fever.
Parasites
The focus of this category is the elimination of parasites. Para is the umbrella brand for all Omega Pharma’s anti-
insect products. With leading brands such as Paranix, the number one product against head lice in Europe, Omega Pharma has acquired the expertise that enables it to continue growing in this segment. With the brand Paravet, Omega Pharma will also focus on the control of parasites in pets and will roll out this brand in various countries in the future as well.
Classics
We could call the products in this category the foundations of Omega Pharma. With the focus on innovation, Omega Pharma continues to believe in the growth of these strong brands (Predictor, Davitamon, XLS, Silence). The XLS slimming products and multi-vitamins such as Davitamon continue to be present with new ingredients and formulas in order to remain competitive in the market. With its high brand awareness, Predictor will also expand the range beyond pregnancy tests.
Multi-locals
This category includes strong local brands that are also interesting to roll out in other countries but require international coordination to optimise growth. For the moment, these are brands that are oriented towards the Beauty segment, such as the high-quality make-up from T. LeClerc, the natural hair colouring from Farmatint and the innovative technologies from Cellulase. This category also includes Bional, a range of nutritional supplements for various disorders, with the largest categories being bladder and prostate problems and relaxation.
