This category includes strong local brands with international growth potential, that require central coordination to optimise growth. The main brands are oriented towards the beauty and natural products segments and include T.LeClerc, Biover, Bional and Opticalm.
T.LeClerc has its origin in Paris, in 1881, when Théophile LeClerc opened a pharmacy and developed an illuminating make-up powder based on rice. Since then, the brand has expanded to include a full range of make-up for face, eyes, lips and nails. It is well-known for its extreme finesse, and its true matifying and skin-loving formula. T.Leclerc is currently marketed by Omega Pharma in France and Belgium.
Biover refers to a range of vitamins and food supplements based on natural ingredients. The brand is marketed in Belgium, France and various other (export) countries.
Bional has its foundation in The Netherlands and is a 100% natural solution for a well-balanced lifestyle. Bional helps people to stay fit, to de-stress, to improve sleep, to control cholesterol and many more. The Omega Pharma Bional brand is currently available in the Netherlands, Belgium and France.